PCC Farmland Trust
PCC Farmland Trust’s 2015 annual report broke the mold of typical year-end financials. Instead of spending extra pages (and dollars) on lengthy donor lists, the Trust opted to keep things simple. The primary method of distribution was an over-sized postcard that highlighted key accomplishments from the year. A smaller print run of booklets was also produced for occasions where more detailed information needed to be shared. We kept things branded by using consistent photography on all support materials, which include a in-store sign and web banner.
appeal for PCC Farmland Trust was branded ‘Forever Farms’. The infinity symbol was used along with the type lockup in order to add a quick visual cue reinforcing this concept. The entire package included an A7 card and envelope and A2 response card and envelope along with web and social media graphics.