For over 100 years, The Mountaineers have helped people explore, conserve, learn about, and enjoy the lands and waters of the Pacific Northwest and beyond. I’ve been involved with the Mountaineers as a student, volunteer and instructor. So it’s been especially rewarding to work with them professionally on marketing materials like their quarterly magazine Mountaineer, annual reports and outreach materials that help promote their leadership in outdoor education, volunteerism, and advocacy.
Mountaineer magazine, published four times a year, includes stories, news, and insights about what’s happening in the Mountaineers organization and the greater outdoor community across Washington state. This project requires editorial design, content production, editing, and photo curation. A strong attention to detail and a high degree of organization, time management, and collaboration with content creators, editors and photographers are also a must. Below are some favorite spreads and page designs.
The 2017 Annual Report is a perfect bound, square booklet. Spreads are divided into pages that alternate full bleed photos and lots of white space.
The 2017 annual report worked so well, we used the same format for the 2018 report. Custom illustration turns Mountaineer’s strategic priorities into an infographic.
For the Youth Education Program brochure, we drew inspiration from old Mountaineers hiking books. A signature part of books from this era are the wonderfully illustrated maps, created by Marge Mueller. With the illustrators’ permission, we incorporated some of these maps as a visual design element in this brochure.
