Washington Trails Association (WTA) mobilizes hikers and everyone who loves the outdoors to explore, steward and champion trails and public lands.
We designed a series of mobile friendly email newsletters aimed towards different audiences and mailings lists.
The ‘Trail News’ newsletter is distributed to a large subscriber list each month. It provides reoccurring content, such as seasonal hikes, gear reviews and news and events.
‘Families Go Hiking’ is distributed monthly to WTAs mailing list that focuses on family outdoor activities. This newsletter is similar in design to the Trails newsletter but uses a different color palette to help distinguish it.
The ‘Green Hat’ newsletter is sent to WTAs large volunteer base.
