Washington Trails Association (WTA) mobilizes hikers and everyone who loves the outdoors to explore, steward and champion trails and public lands. As someone who gets outside regularly, I see the impact of their work every time I step foot on a trail. It was so fun to be able to help them refresh the look and feel of their email newsletters.
I helped to design a series of mobile friendly email newsletters aimed towards different audiences and mailings lists.
The ‘Trail News’ newsletter is distributed to a large subscriber list each month. It provides reoccurring content, such as seasonal hikes, gear reviews and news and events.
‘Families Go Hiking’ is distributed monthly to WTAs mailing list that focuses on family outdoor activities. This newsletter is similar in design to the Trails newsletter but uses a different color palette to help distinguish it.
The ‘Green Hat’ newsletter is sent to WTAs large volunteer base.