When your client is all about supporting Washington’s three largest National Parks, Mount Rainier, Olympic and North Cascades, the work is not only important, but deeply gratifying.
Inspired by the 650 year old Douglas Fir slab that’s on display at the Port Angles Visitors Center inside the Olympic National Park, we used a tree ring pattern in the visual theme for the 2020 Dinner and Auction.
The 2020 Spring Dinner and Auction invitation’s roll-fold progression. Lifting the cover reveals the forest panel. The open invitation reveals 3 interior panels.
Below: Large signage, featuring brand colors, typography and illustration, help to direct guests.
When you are beginning a relationship with a client, it helps to inherit a strong brand, which we were fortunate to do at the start of our partnership with Washington’s National Parks Fund (WNPF). Part of our job was to implement their core brand attributes across all channels of design, marketing and communications for print and web.
Wish you were here! A perforated edge in these fundraising letters produces tear-away keepsake postcards, each with a unique National Park fact on the mailing side. The bottom panel tears away as a donation form which tucks neatly into a return envelope.
From top right: A pica makes compelling subject matter for a fundraising insert. Hip hip hooray! The Three Cheers for the Parks mailer with cutom illustration. The Parks Project booklet showcases one of WNPFs strongest brand assets. Landscape photography is a staple element for this client and has benefits of making the work easy and fun.
Maps are a fun visual element to work with, providing texture, detail and a sense of space when woven into a design. With this in mind, maps of Mount Rainier seemed an appropriate visual theme for the 2019 Spring Dinner and Auction, which was themed ‘Personal Experiences.’
The partially opened invitation exposes a view of Mount Rainier with trails expanding up and over the landscape.
The 2019 Spring Dinner and Auction invitation cover establishes the visual theme of overlaying maps from Mount Rainier National Park over solid colors and photos. Event signage repeats this theme. The open invitation reveals a 3-panel interior.
We worked to expand WNPFs brand by conceptualizing and executing multi-channel visual campaigns and designing specific elements, including logos and custom illustration, that would be applied to all outreach materials. Building off a solid foundation, the goal is never to replace brand but rather broaden it.
These campaign logos weave in WNPF brand elements. They are unique to the programs they represent but also share a strong visual resemblance to the master brand.
An infographic for WNPF’s strategic plan uses geometric shapes that create space for text and help focus content into four priority areas.