The Enterprise Digital Growth Ecosystem (EDGE) Cluster is dedicated to maintaining Washington State’s position as a global leader and innovator in business and technology. By fostering collaboration among industry, academia, and civic leaders, EDGE strengthens communities and creates jobs for the future. It provides access to edge and 5G computing across key sectors, including agriculture, advanced manufacturing, logistics, education, and healthcare.
We were hired by EDGE to develop a visual identity for the organization which included a logo, a primary color palette, preferred typefaces, additional graphical elements and usage guidelines for all visual assets that were organized into a comprehensive brand guide.
The logo blends typography with a symbol that embodies 5G and edge computing—concepts that were relatively unexplored in terms of iconography. It was essential for the logo’s tone and voice to resonate with mid-sized businesses, conveying themes of technology, connectivity, partnerships, innovation, diversity, accessibility, progress, curiosity, and sincerity.
We collaborated with Carkeek Studios to create a new website for EDGE, enabling us to further develop their visual identity and enhance brand engagement with their audience.
The web design and development process features a custom WordPress theme that reflects the new brand identity. The website positions EDGE as a leader in 5G and edge computing technology, providing insights into their organizational goals, portfolio, and processes. The custom theme incorporates a streamlined navigation system and flexible page layouts that prioritize key content, ensuring a responsive design that looks great on all devices.