Haylee and Ryan Mensonides started a dairy farm with a goal of someday being able to connect with their community by offering hand crafted, locally produced and high quality fresh products. Mount Rainier Creamery (MRC) is the culmination of years of dedication and passion in supporting communities that thrive on their own strengths.
They partnered with us to create a logo for the creamery and market that would help promote their dream of bringing quality products closer to the consumer.
Glass-bottled milk is a signature product of MRC, and this imagery as well as Mount Rainier were identified as essential subject matter to be included in the logo. These components reflect key themes integral to the family-owned business, such as local authenticity, craftsmanship and quality.
We also share Hailey and Ryan’s sense of humor and creative spirit, which inspired the concept of milk pouring from a glass bottle onto the mountain, shaping the snow and glaciers of Mount Rainier.
A secondary “badge” version of the logo was created with additional text that promotes the market. The badge works well on a variety of backgrounds providing a wider application of the logo.
We delivered a logo and brand guide to help ensure consistency in promotion of the brand moving forward across all marketing and outreach channels.
