Local Hens helps small farms across the US promote their home-grown goods to an online market. It is a place where consumers can find fresh food straight from their local farm stands, outdoor markets, CSAs, and restaurants.
Local Hens commissioned me to design an egg carton created for small farms and egg producers who want to promote their products but don’t want to spend lots of money on custom packaging of their own. The egg carton needed to be something that would stand out in the dairy aisle when stacked alongside other egg cartons. This inspired farm and food themed custom illustration which really makes the design one of a kind.
The local farm that would be using the carton needed to be represented in the packaging as well. Blank space is strategically included so that small farms can add their name and URL using a stamp. A QR code loads a page on the Local Hens website where you can search for the name of the farm where the eggs came from and learn more about them.
Local Hens promotes food growers and producers who grow and make things other than eggs so we wanted the package to be inclusive of these different products. The inside of the carton talks more broadly of Local Hen’s mission and includes illustration of other types of farm grown and raised produce and value added products.
The illustrated hen featured on the front of the egg carton was inspired by a former hen of mine who’s actual phooto shows up on the Local Hens website.