Carkeek Studios and Beans n’ Rice partnered to design and develop a series of websites that work to sustain a healthy democracy by engaging with women voters as well as key partners across the country in an effort to support an America that works for everyone.
We were initially contracted to build two websites, Galvanize USA and Galvanize Action, that live under the same brand umbrella but promote unique messaging. Following the launch of these sites, we were hired to develop a third website, The Arts & Science Persuasion Playbook. Although they appeal to different audiences, these organizations are affiliated. So the websites needed to be autonomous while at the same time making it clear that that they are related. A fourth website was launched in 2024, Galvanize Together, rounding out this series of websites.
Galvanize USA
Galvanize USA is a non-partisan resource that conducts research, provides issue education, and supports women to use their civic power to create an America that works for everyone.
Interact and scroll with the live website below
Galvanize Action
Galvanize Action appeals to an audience who is interested in taking action. Their mission is to identify, reach, and move moderate women in battleground states to reliably vote for progress. This site positions them as experts and provides space to share data and materials and form partnerships.
Interact and scroll with the live website below
Both websites shared similar goals in growing supporters via sign-ups, contact forms and donations and connecting with their audiences via blog posts and news updates. We helped source photography that is representative of their diverse audience of women.
The Art and Science of Persuasion Playbook
Our partnership with Galvanize resulted in an efficient launch of two websites within a year and spurred a third website, The Art and Science of Persuasion Playbook. The Playbook is a digital toolkit for ally organizations to use in their efforts to combat disinformation and advance progress on a range of issues. It engages users more through interaction rather than storytelling and provides a baseline of content like neuroscience concepts, videos and ads organized by topics that most people can see. Email sign up prompts unlock users to log in to reveal more content while collecting stats.
Interact and scroll with the live website below
The navigation is organized into two menus to let people find content a number of different ways. Branding elements were borrowed from the other two sites but designed so that the Playbook looks unique and not simply a third iteration of the original sites. Flexible page templates support content that’s generated by third party apps that are seamlessly integrated by in-house staff.
A certain amount of content is generated from partners and this content is displayed using third party brand elements to distinguish it from the site while maintaining an integrated look and feel.
Galvanize Together
Galvanize Together is a digital program designed to boost, connect, and inspire women from all over the United States through prompts and topics that inspire optimistic and open dialogue.
Interact and scroll with the live website below
All four websites were built with a custom WordPress theme that allow for easy in-house updates.
Developed by: Carkeek Studios