The Barn Raiser is a celebration and auction for Washington Farmland Trust that honors members of that community and helps to support farmland in Washington state.
My brief for this project was to design a logo and brand that would be unique to this annual event but compliment the parent organizations brand. A traditional “Barn Raising” is a collective action in which the movement for local farmland is built by members of the community. This concept is such a strong metaphor for what this event is trying to accomplish, it made sense that the logo should depict a collaborative building of a barn.
